A week from today, next Saturday, March 27th, is Earth Hour.
This has been one of my go-to annual events. Since 2007, starting solo in Sydney, Australia, then going global, lights go out locally the last Saturday of March from 8:30-9:30 pm in your time zone.
Like "the wave" this time-zone-centric "lights out" approach helps bring an awareness to climate change.
As with just about everything else this last year has had to adapt and change in their approach. Gatherings couldn't happen last year for Earth Hour, so instead, it went online and you could go to a "candle'ed approach" to Earth Hour in your own homes.
This year too, innovation must prevail. Earth Hour 2021 inspires everyone to still click off your lights for that hour, but then also to go online and take action to spotlight our planet, making this year's Earth Hour their first "Virtual Spotlight." So just in the past the spotlight was on turning off the streets, building, landmarks, and more to draw attention to climate change, this year, that awareness will be highlighted online with a social media blitz. The goal, to flood the Internet with their Earth Hour video they'll be posting on all of their social media pages. Share it forward and spotlight the importance of Earth Hour and planet Earth by posting, re-tweeting, emailing, DM-ing, and more on all of your social media platforms. Their goal....to make it the most watched, most trending video of the day, passing the message far and wide.
Where will you find this Earth Hour Virtual Spotlight video?
All of the following next Saturday, on March 27th:
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