Case 1: Buzz is Missing!
But wait...there's more:
Case 2: The B's are Missing!
Another company is reporting a case of a missing person. Er, well...not person, but actually some missing letters to highlight the same plight. Burt's Bee are missing their "B's!" As they said, it's "A _ig idea from _urt's _ees!" Add in, they are challenging all to take to social media and share out posts with more missing b's along with the same #BringBackTheBees.
It's exciting to see 2 companies take dramatic marketing moves in order to make a difference. Wouldn't it be exciting if more companies did the same thing. For the bees and other ways to bring about a better, healthier planet!
Here are 2 infographics that will help you see how vital bees are to us, and how we can do something vital for them!
Honey Nut Cheerios video https://www.youtube.com/watch?v=9fbMQUVYuRQ; Burt's Bee's video from https://www.youtube.com/watch?v=5L_VSb9rJ_0; plants for bees pic from https://pbs.twimg.com/media/Cdj26z3UEAAiJTZ.jpg; Honey Nut Cheerios pic from http://brandchannel.com/wp-content/uploads/2016/03/honey-nut-cheerios-bring-back-the-bees-600.jpg; food from bees pic from https://pbs.twimg.com/media/CdjNHTJW4AAAqWs.jpg; Burt's Bees pic from https://www.thecloroxcompany.com/corporate-responsibility/blog/bringbackthebees/