Wednesday, January 11, 2017

Litterati: The Digital Landfill

We've all heard the catch phrase: "There's an app for that."

The same can be said for the world of windblown trash & litterbugs.

on Earth Day 2016, a new app was launched by social entrepreneur Jeff Kirschner called Litterati. Inspired by his daughter and an initial 2013 Instagram picture of trash, first a hashtag (#litterati) then a crowdsourced digital landfill was born.

Think of it as a pollution-free version of Pokemon-Go!

By having the iPhone app, people can submit data photographically to be collected in Litterati's database. Additionally, people can track their own personal impact and see both where (internationally) and what physical types of trash is abundantly out there. Or shall I say, "was" out there...because half of the beauty of the app is the inspiration to pick up the litter and make the world a better place.

I've always said that innovation was the key to our environmental success.  Here's yet another shining example of how that is true.

To learn more about Litterati and Jeff Kirschner's brainchild, watch the video here

Litterati app photo and screenshot from; digital landfill gallery from; video from

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