Saturday, March 9, 2019

Are You In the "Loop?"

This morning, as I was washing my hair, I came to the last drop of conditioner. It happens. The bottle's empty and into the recycle bin it goes. (Where hopefully, I'm not just wishcycling, and it actually ends up getting recycled... which is especially important after reading this highly disturbing article from The Atlantic (3/3/19) "Is This the End of Recycling?")

But what if there was another way? A way to replenish my conditioner without making waste!!

That way may indeed be "on the way!"

Tom Szaky, Terracycle's CEO & founder, is taking the idea of "eliminating waste" one step further with the creation of The Loop.

What is the Loop? It's a circular versus linear way of doing things--meaning the packaging goes back to the company to be refilled. The idea of waste is truly eliminated. These two videos showcase it better than words!

From their press release on January 24, 2019 at the World Economic Forum, there's a lot of corporate buy in! Here are the companies involved:
The idea for Loop was founded at the World Economic Forum by TerraCycle and consumer product companies Procter & Gamble, Nestle, PepsiCo, Unilever, Mars Petcare, The Clorox Company, The Body Shop, Coca-ColaEuropean Partners, Mondel─ôz International, Danone, Jacobs Douwe Egberts, Lesieur, BIC, Beiersdorf, RB,People Against Dirty, Nature’s Path, Thousand Fell, Greenhouse, Grilliance, Burlap & Barrel Single OriginSpices, Reinberger Nut Butter, CoZie and Preserve. 

Pilot programs are starting this spring in both New York City metro area and Paris. This could certainly turn shopping and packaging into a whole new ball game! To learn more, be sure to read GreenBiz's article "Loop’s Launch Brings Reusable Packaging to the World’s Biggest Brands"

Szaky also has a new book out: The Future of Packaging: From Linear to Circular. Mine should arrive tomorrow!

I've always been a fan of Terracycle...and they may just have outdone themselves with their newest venture, Loop. Can't wait to see it come to life!

Video from; List of companies involved & "How It Works" piece from The Loop's January 24, 2019 press release:; The Loop logo from

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