Wednesday, May 6, 2015

The Story of Microbeads

Annie Leonard from the "Story of Stuff" Project does it again,  She and her team of  activists & illustrators from Free Range Studios have created another in her series of "Story of Stuff" videos.

This time, her focus in on the tiniest of pesky tiny things:  microbeads.  What on Earth are microbeads, you ask? The technical term is polyethylene microspheres, but you know them as the little plastic grit in lotions, face cleansers, exfoliants, makeup, toothpaste, and more.  And, much like the other "Story of's..." we learn they were purposely made to go away and be thrown away. Watch here:

After watching "The Story of Microbeads," you can take it a step further and take action to "ban the bead" with the help of their informational website by learning more there, and also by sending (or modifying) their templated letter to your Senator.

For more "Story of'..." videos, be sure to check out all of these:

The Story of Stuff (Dec 2007)
The Story of Change (July 2012)
The Story of Solutions (Oct. 2013)

The "Story of Stuff:  Microbeads" video is from; The penny/microbead pic is from (another great article, in and of itself!)

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