Saturday, August 16, 2014

I'll Have Some Ice With That: #IceBucketChallenge

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Unless you have been living under a rock, you have probably heard about the ALS Ice Bucket Challenge.  Videos are careening all over Facebook, Instagram, and more, challenging one person then the next to drench themself with ice-infused water.  Oprah's done it.  Jimmy Fallon's done it.  Kerry Washington has done it.  Entire sports teams have done it.  It's the gift that keeps giving.

ALS, otherwise known as Lou Gehrig's disease, is a degenerative disease which attacks the brain's nerve cells and the spine.  Eventually, the weakening of muscle cells (& the brain's control over it) leads to paralysis and then ultimately death.

Some people compare the challenge to a chain letter, but the results are paying off.  In a comparable time period from this year to last, ALS donations and donors have exponentially surpassed what they were last year.  There's a big difference from $5.5+ million to $32,000 last year.

So the videos and challenges continue on.

When I did mine, I challenged anyone who watched to take part.  Go forth, be brave, battle the goosebumps, and donate anyway. I'd love to hear about it here. To donate to the ALS Foundation, go to

As with most things, it goes to show the difference that one person can make, when multiplied out by thousands.

ALS Ice Bucket Challenge -- August 2014 from Vicki Dabrowka on Vimeo.

Pic from my camera, as is the movie.

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