Wednesday, November 9, 2011

Seriously?! The Sponsor Versus the PSA

Sometimes, life never ceases to amaze me. Here's the latest "I'm shaking my head."

 A few weeks ago, Plastic Pollution Coalition started to play an anti-single-use-plastics video featuring the top 11 American Idol [A.I.]  finalists from last year.  Now, the A.I. sponsors are trying to put the kaputz on the video, asking Plastic Pollution Coalition to remove it from their YouTube Channel.  For lack of the need to reinvent the wheel, read an excellent article about it here from Beth Terry over at My Plastic Free Life,.which mentions another great article over at Forbes.  Watch the A.I. video in question  here below, for as long as it's still an active video (aka, not forced-to-be-removed):

Seriously? Sponsors removing a pro-environment, anti-litter commentary?  Nice. (That's sarcasm, if you weren't sure.)  As both the Beth Terry and the Forbes articles speculate, Coca-Cola is one of the major sponsors.  Gee, they have a lot of products that they serve up in plastic single-use containers.  Especially when they are the parent company to approx 545 product brands, listed here.  Among those, aside from the obvious Coke & Diet Coke (and this is coming from a Diet Coke girl, mind you,) there's Candad Dry, Dasani Water, Nestea, Seagrams, Fresca, A&W, Sprite, Fuze, Glaceau Smartwater & Vitami water, Hi-C, Minute Maid, Powerade, Schweppes, and Simply Orange... just to name a few.  Could they be the sponsor in question?  Hmmm.... Makes you wonder.

I am glad to see that the Plastic Polution Coalition isn't pulling the PSA.  To see their thoughts on the subject, go to their website.  In the meantime, the big question....what are you going to do?

Plastic Pollution Coalition logo from, Video from, coke & American Idol pic from

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