Cereal for a Cause

Inventions and innovations of any sort come out of need. What if a need could be solved by a breakfast cereal?

That certainly is an innovative way to solve a problem. And, it is the approach that Nature's Path Organics have decided to take regarding endangered sea turtles. They created Envirokidz Turtle Splash cereal, a regular healthy and organic style cereal with a twist. With each box you purchase, you get a code you can register online in order to "symbolically adopt a real sea turtle." Also, while you are there on their website you can learn other ways to help sea turtles such as passing on plastic straws, finding or organizing a beach clean up, or donating to SEE Turtles.

The day I investigated this, the website counter revealed that 270 turtles had been adopted via Turtle Splash Cereal codes.

Target and Thrive Market are two places you can buy a box of your very own. However, in investigating this, it looks like Turtle Splash is just the newest in an already long line of Envirokidz from Nature's Path. They have 17 other cereals designated to do the same, many of which are vegan or gluten free. Their mission statement:

"Here at EnviroKidz our mission is not only to make delicious organic food for kids, but to help save animals and the planet. That’s why each box features real life animals – animals who we support every time you choose one of our cereals, bars, or oatmeals."

For most of their cereals & foods listed here, they work with partners at 1% For the Planet, where 1% of the sales benefits animal partners working to save endangered animals and their habitats, along with educating children worldwide. Other Envirokidz Cereals & Foods.

• Envirokidz Panda Puff Cereal
• Envirokidz Choco Chimps Cereal
• Envirokidz Leapin' Lemur Cereal
• Envirokidz Cheetah Chomps Cereal
• Envirokidz Amazon Flakes (benefits macaws)
• Envirokidz Gorilla Munch Cereal
• Envirokidz Koala Crisp Cereal 
• Envirokidz Jungle Munch Cereal

• Envirokidz Crispy Chocolate Rice Bars (benefits koalas)
• Envirokidz Crispy Peanut Choco Rice Bars (benefits lemurs)
• Envirokidz Crispy Berry Blast Rice Bars (benefits cheetahs)
• Envirokidz Crispy Peanut Butter Rice Bars (benefits pandas)

• Envirokidz Chewy Chocolate Chip Granola Bars (benefits chimpanzees)
• Envirokidz Chewy Strawberry Granola Bars (benefits macaws)

• Envirokidz Apple Cinnamon Oatmeal (benefits elephants) 
• Envirokidz Brown Sugar Maple Oatmeal (benefits caribou)
• Envirokidz Chocolate Chip Oatmeal (benefits chimpanzees)

Image from https://www.naturespath.com/en-us/products/envirokidz/turtle-splash/ and https://www.mommykatandkids.com/2014/05/natures-path-envirokidz-cereal.html