"Mark your calendar! Earth Hour is coming.... You might wonder why would we want to do this? Well, it saves a little bit of electricity, but it is a symbol that shows that little actions can become big things when put together. Added up, it can make a big difference."My brother (knowing I crave all things green) sent me an interesting semi-rebuttal article from Huffington post entitled: "Earth Hour Is A Big Waste Of Time! Or, How Do You Solve A Problem Like Bjorn Lomborg?" by Tom Zeller, Jr. Despite it's turn-off title, it actually is a good article. As I started reading it, it reminded me of last year's "Human Achievement Hour" where the anti-Earth-Hour-ian's countered Earth Hour by proposing "Let's turn ON the lights during Earth Hour's 8:30--9:30 to celebrate all the world has accomplished due to technology."
(Which is not much different from "Why can't we all just get along?" But, I digress.)
Zeller goes on to say that Bjorn Lomborg (who wrote the 2001 book The Skeptical Environmentalist and who is a part of Copenhagen Consensus) counters ideas such as Earth Hour by saying it is "exactly what is wrong with today's feel-good environmentalism." Copenhagen Consensus released this video this weekend as a counter: